The Women’s Tour 2021 – Preview

The Women’s Tour 2021 – Preview


Photographs of the peloton taken at The Women’s Tour are invariably framed by large crowds on either side of the road. About 300,000 spectators watch the race each year, and, like almost all events involving large numbers of people, it was first cancelled in 2020 and then postponed in 2021 due to the COVID-19 pandemic. Now, it finds itself in unfamiliar October rather than its customary June berth. 

Such roadside support is just one of the reasons why the Women’s Tour has rapidly emerged as one of the most important races within women’s cycling. It is normally lauded as one of the most progressive and innovative races on the calendar as the organisers, Sweetspot, have taken actions to improve gender equality such as by matching the prize money to its male counterpart race-the Tour of Britain. In February, the organisers announced further steps to increase the profile of women’s cycling by offering live coverage of the race through a five-year deal with Eurosport GCN.



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