SweetSpot secures five-year live broadcasting deal for Women’s Tour and Tour of Britain

SweetSpot secures five-year live broadcasting deal for Women’s Tour and Tour of Britain



SweetSpot Group has announced its commitment to bring live coverage of The Women’s Tour, held from June 7-12 as part of the Women’s WorldTour, and the men’s Tour of Britain, held from September 5-12 as part of the ProSeries, through a partnership with Eurosport and the Global Cycling Network (GCN). The five-year deal promises to bring their two marquee races to millions globally through premier digital platforms and channels.

“We’re thrilled to be working with Eurosport and GCN in 2021 and beyond to enhance the programming for our existing events and explore opportunities for growth,” said Hugh Roberts, chief executive of SweetSpot, which created the Women’s Tour in 2014.



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