Pure Electric Review – A specialist electric mobility retailer
Charge your bike ride with extra power. Whether you want to ditch the car for a cleaner mode of transport, make your two-wheeled commute that much easier, or simply want to rediscover the freedom of the humble bicycle, we’ve got you covered with our range of e-bikes. Find the perfect e-bike for you by browsing below, or if you’re not sure then check out our dedicated e-bike buyer’s guide.
Pure Electric: specialist electric bike & electric scooter retailer
We deliver unrivalled service with a truly dedicated team across our growing number of stores nationwide, and online. We provide leading customer support and expert know-how. With us, you’ll find the best range of e-scooters, e-bikes, cargo e-bikes and accessories at the best prices in the UK.
About Pure Electric
Pure Electric is a specialist electric mobility retailer, stocking market-leading ranges of electric scooters, electric bikes and accessories.
We are driven by our desire to offer you the best products, objective buying advice and unrivalled customer service, while making a real, meaningful positive impact on the way we all travel every day.
We have stores nationwide, offering a fantastic range of e-scooters, e-bikes and accessories, together with e-bike demo centres in selected stores, plus service and repair centres. We can help you fix e-scooters, e-bikes and conventional bikes; repairs or parts available. Find your nearest store here.
Why we’re here
Pure Electric was founded by entrepreneur Adam Norris and his passion for new, game-changing technology that improves everyday lives.
Adam and his team believe that electric scooters and electric bikes can play a pivotal role in reducing society’s reliance on cars, lowering air pollution and congestion in cities across Europe, alongside walking and taking public transport.
What we promise
We work directly with brands and manufacturers to ensure that you get the best quality products at the best possible price, bringing the reality of a cleaner, healthier future closer than ever before.
Due to the fact that many e-scooters simply aren’t made for British weather however, we have created our own water resistant, more durable, premium build e-scooter. Where we believe the market isn’t making the best products available, we will fill the gaps through research and innovation, and our Pure range will develop over time. Shop Pure e-scooters here.
Safety and Electric Scooter Legislation
Rider safety is fundamentally important to us: if a product is unsafe, we won’t sell it – it’s as simple as that. We only stock e-scooters and e-bikes that have been tested and approved by our expert technical team.
E–scooters are currently illegal to use on UK public roads and pavements despite being legal in many other European countries. We make sure that we inform all our e-scooter customers of the current legal position so that you can decide for yourself where you personally stand on this sensitive issue.
Pure Electric’s position
Pure Electric firmly believes that the UK’s current road and transport legislation is outdated and ready for a much-needed update with a legalisation of all e-scooters. This process has begun with the trial of rental e-scooters, and that may pave the way to a cleaner, healthier future for us all.
We are encouraged by this development but are concerned that the trial process will take too long to see e-scooters legalised quickly enough for the challenges we face today.
Why buy from Pure Electric?
Pure Electric exists to deliver unrivalled service in e-scooters and e-bikes. With a truly dedicated team providing leading customer support and expert know-how and advice, we aim to stock the best range of e-bikes, e-scooters and accessories at the best prices in the UK.