Meeting the people behind Specialized shoes: There are fewer than you’d think

Meeting the people behind Specialized shoes: There are fewer than you’d think


This article is about a small group of passionate people attempting to make the best cycling shoes in the world. I didn’t know that when I started though. When I started down this path, I thought I’d be working on something about how a large brand like Specialized, which often shows up on our list of the best cycling shoes, actually makes shoes. Something along the lines of a factory tour but given the factory isn’t in the USA (it’s in China), probably more of a deep dive on process. I also thought I’d be going to Morgan Hill in California, and even as I booked my tickets to Colorado, I didn’t think anything was going to change. 

As I left my hotel under the kind of perfect blue sky you only see in late autumn at high altitude, I’ll be honest and say I didn’t have much of a plan. I knew I’d be meeting a few people but I had no idea where I was going or really even where I was. I was roughly 30-minutes outside Boulder in a town called Louisville but that wasn’t giving me much of a clue. It was only as I pulled into the parking of a very familiar building that I got the sense of where I was. 



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