Felt Bicycles Is Being Sold Again

Felt Bicycles Is Being Sold Again


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It looks like Felt Bicycles is once again getting shuffled around. The brand has a strong history of performance bikes and innovation. In 2021, Felt was sold to Pierer Mobility AG, which also owns KTM, GASGAS, and Husqvarna brands. While these brands are mainly motorsports, GASGAS and Husqvarna brands do have e-bikes.

While the sale won’t be final until next year, in my opinion, it is probably for the better. Felt has always done things in their own way, and this will probably give them back some of the freedom to do so. The Pierer ownership gave Felt the financial support to do more, but also came with plenty of disadvantages.

Read the Bicycle Retailer and Industry News story here: Pierer announces agreements to sell its Felt Bicycle and Raymon brands

Before disc brakes completely took over the road market and Mavic wheels were on almost every bike, the Felt FR2 with rim brakes, UHC Advanced carbon, and TeXtreme carbon was one of my favorites. If my memory serves me correctly, the bike came stock with a power meter, was under 15 pounds, and didn’t break the bank at around $4700. More recently, the Felt Breed gravel bike again impressed me with value and performance.

It’s hard to tell how this might affect the brand, but Felt has weathered a lot over the last few years, and I hope it will give them the ability to keep pushing the innovation of cycling forward.

Don’t tell Felt, but Spencer Rathkamp and I once did a photo shoot at the dirt jumps on a custom-built SRAM bike.



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