Co-op bikes from REI: a comprehensive range overview

Co-op bikes from REI: a comprehensive range overview


REI (Recreational Equipment Inc) is one of the largest outdoor retailers in the US, and in 2016 launched its own in-house bike brand, Co-op Cycles. Established in 1938, the retailer has always defined itself as a member-owned cooperative, with the retailer investing the majority of its profits back into the outdoor community through employee profit-sharing and retirement, donations to nonprofits that are dedicated to the outdoor community, used gear, garage sales and of course member dividends — a kickback for every dollar you spend.

The REI brand already offers bike servicing and a full range of parts and accessories and sells bikes from Cannondale, Ghost and others, but based on member feedback found its previous in-house brand, Novara, came up short. So it rebranded and reimagined the line-up for Co-op Cycles. With a focus on well-designed frames specced with quality parts that don’t break the bank, Co-op Cycles offers everything from all road and adventure bikes to full suspension mountain bikes, even some for the mini-riders in your household.



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