Brooks England distributor reacts to stories claiming saddle sales to the UK have stopped due to Brexit
Brooks England’s UK distributor, Extra UK, has confirmed that availability of the British brand’s saddles and accessories will be unaffected by Brexit despite stories in the cycling press highlighting a statement on Brooks England’s website advising customers that “ongoing changes in the Brexit situation have made it necessary to temporarily suspend all new orders to the UK at this time.”
Cycling Weekly contacted Extra UK for comment.
“We’ve been getting our ducks in a row for this Brexit Brooks piece as the people who have shared content based around that article have never actually come to us for comment or clarification, and it’s very much appreciated that you did,” said Extra’s Michael Braybrook. Here is Extra’s statement in full:
“You may have seen some reports in the press over the weekend about supply of Brooks England saddles to the UK being postponed due to difficulties around Brexit. We want to assure you that this only affects consumers buying Brooks England products directly from the Brooks England website. Orders from anywhere in the world through this website are fulfilled from a single location in Italy.
“UK distribution through Extra UK is unchanged. Extra UK will continue to deliver Brooks England products to Brooks Premium Dealers throughout the UK and Ireland. UK consumers can use the Brooks England store locator at https://www.brooksengland.com/storelocator/ to find a local stockist.
“Furthermore, we can confirm that UK-made Brooks England products are shipped directly from the Brooks England factory in Smethwick to Extra UK’s warehouse, and not via Selle Royal’s HQ in Italy.
Rest assured that availability of Brooks England products in the UK through its UK distributor, Extra UK, remains unchanged.”
Brooks, which was founded in Birmingham in 1866, was bought by Italian company Selle Royal in 2002 but continues to make traditional leather saddles at its redbrick Victorian factory in Smethwick, including the iconic B17. Much of the machinery used in the saddles dates back to the 1950s and the leather comes from British and Irish cattle, which have relatively thick skins thanks to our reliably harsh island climate.
Cycling Weekly last visited the factory in 2015 – you can read about our experience here.
Just like the saddles, we’d say the Brooks’s UK distributor is thick skinned enough to survive a few false assumptions on social media and as for Brexit, well, having survived two world wars and two pandemics Brooks is clearly in it for the long haul.