A CYCLING ENTHUSIAST’S SPENDING PRIORITIES
Ever wonder what you should spend your cycling money on?
Do you start with a clear idea of what performance and outcomes you want from that spending over time, what combination of gear, kit, and other things will get you there, and a budget and set of priorities to guide you down that path?
Or, do you go from one purchase to the next, trading off what looks good and excites you with what you can convince yourself (and partner) you can afford at the time?
Fellow reader and enthusiast Cody got me thinking about this topic with his question:
…have you ever written a post on how you would approach budgeting purchases from an enthusiast’s standpoint? For instance, if an enthusiast had X dollars to spend, how would you recommend spending it for optimal quality across different products such as bikes, wheels, components, shoes, helmet, etc.?
While I always recommend a Best Performer and often a Best Value product within each category of gear I review, I’ve never directly answered the question Cody asks – where to prioritize your budget across different product categories.
So with a chapeau to Cody for inspiring this post, here’s my attempt to answer his question.
LET’S HAVE A GO AT IT
Of course, this is an almost impossible question for me to answer uniformly even for the subset of us that fit the description of the road cycling enthusiast I write this site for.
Yes, we are “roadies”, serious and committed cyclists, riding 4-6 days a week, outdoors and indoors, over many thousands of miles or kilometers every year, competitive mostly with ourselves to get fitter and faster. We enjoy a great time building new friendships and riding with old buddies, targeting events to measure ourselves, and sharing in the cycling experience.
And, among other things that uniquely define us, we do spend a lot of money on some combination of cycling gear, kit, training, events, travel, and other wants and needs to support our riding passion.
Yet each of us starts from a slightly different place. We have unique combinations of goals, gear, kit, abilities, fitness levels, financial means, non-cycling expenses, and levels of partner support.
But heck, coming up with recommendations for enthusiast spending priorities to answer Cody’s question is a fun exercise and may help some of you make better decisions, become better cyclists, and enjoy riding more.
Perhaps even better, I hope what I’ll share below will get you thinking about where to spend and save your cycling money, draft up a budget, and tell your fellow roadies what you’ll be buying in the comments section at the end of the post.
So whether this turns out to be a useful guide or just a starting point for creating the spending priorities for your specific situation, allow me to have a go at my answer to Cody’s question and get you thinking. Hopefully, we’ll all get something out of it and make some better spending decisions.
WE DO HAVE SOME IMPORTANT THINGS IN COMMON
As road cycling enthusiasts, I think it’s fair to say we all want to ride faster, ride a lot, are willing to invest time and money to do both, but probably don’t have an unlimited budget to do so.
And even if you do have an unlimited budget or even a generous limited one, you are far from home free. The current reality is that Covid-19 has changed a lot in the cycling world.
Cycling supply chains are broken or in flux. That breakdown along with an increase in demand for many cycling products and a range of new health-safety protocols throughout supplier operations have made for a lot of gear being unavailable, long lead times for products that are, and postponements on some gear that was meant to be introduced this year.
Large outdoor group rides, distance events, and amateur races were pretty much wiped out in 2020 and, sorry to say, are uncertain for 2021. Solo indoor and outdoor rides, virtual and physically distanced events, and bubble group rides have become the new cycling normal and likely to be a big part of whatever the post-Covid-19 cycling world looks like.
At the same time, so much of the non-cycling world we live in has been turned all around. Our jobs, where and when we do them, the time we have available to ride, changes to our family and other commitments, and our physical and mental health may have changed in ways that affect our riding plans or budget.
So our desire to ride faster, ride a lot, and invest in our riding passion along with living in a cycling world and a broader one of uncertainty are the things we now have in common.
That all provides me a good baseline for suggesting cycling spending priorities.
START BY DOING WHAT YOU DON’T NEED TO SPEND MUCH ON
Even though I write cycling gear reviews and link you to the best stores that sell gear, I’ve long found that the right products are far down the list of what will make you faster and help you ride more. For the most part, accomplishing those two things requires discipline more than money, especially in a time of great uncertainty.
While I update them periodically, I wrote two posts back in 2015 that still hold up well today about 10 ways to ride faster, roughly in order of what provides the biggest benefit to getting faster.
Part 1 goes through the top 6 ways and is mostly about training and technique. Some of these require spending some money but many don’t.
Part 2 is about gear and kit and covers the next 4 ways, two of which require spending serious money on products to make you faster.
I’ll shamelessly refer to those and other posts I’ve written as I work through the rest of this one.
Get mentally fit – Setting riding goals – speed, distance, how often, along with other performance measures, milestones, trips, events, etc. – and keeping a positive mindset through the ups and downs of a season will make you faster with whatever gear you currently have.
Don’t believe me? Research has shown it to be the case.
It does take a personal commitment of time, mental energy, and perhaps an app or a coffee-money level subscription to a tracking tool like Training Peaks to keep you progressing along. There are a good number of links in my Part 1 post about riding faster that can help you set the right kind of goals, stay positive, and show you why this works.
Train with a plan – Once you have goals, a positive mindset, and a commitment, then having and following a plan designed to achieve and support them can provide a huge boost to your speed and power, ability to ride longer, and the thrill and achievement you get from riding.
While you may plan to get 2 mph, raise your FTP 10%, target 3 big events, or even just ride more regularly in the midst of your busy life, you can’t just will your way to doing it. Finding and following a training plan that’s geared to reaching your goals, the kind of riding your do, how much time you have, and that measures and adjusts as you make progress, builds in the appropriate amount and time for recovery, etc., will make a world of difference in nailing those goals.
While it’s the most tailored way to go, you don’t need to hire a personal coach for the 2 or 3 clams a month. Packaged and customizable training plans or services that cost under $20 a month and even less if you get an annual subscription or buy them a la carte will get you locked in on your goals and keep you motivated.
I have used most of the leading programs out there. They each have different strengths but if you pick one that has the options that fit you and follow it, your performance and pleasure will improve markedly.
In no particular order, Sufferfest, TrainerRoad, FasCat Coaching, and Peaks Coaching Group have packaged training plans you can select to suit most any type of enthusiast from roadie to groadie, triathlete, cyclocross, or mountain bike rider on a wide range of schedules. Some also have personal coaches if you want to go further.
Zwift, Sufferfest, and TrainerRoad have either interactive or entertainment components that can keep you engaged. Using your Netflix, HBO, YouTube, or other entertainment services while riding can also be a great partner during training.
I have no commercial relationships with any of the companies that sell the apps or tools I’ve linked you to above. When you buy using some of the links below, the site may earn an affiliate commission.
YOU WILL HAVE TO SPEND TO TRAIN RIGHT
To get the most from these training tools, you should spend some money on four products:
* GPS bike computer – These will read your heart rate, speed, cadence, and power and also navigate your route when riding outside. With some services, you can upload your training program to these head units to display your workout for indoor and outdoor rides and track your results.
I’ve compared and recommended the $230 Wahoo ELEMNT Bolt over the slightly more expensive Garmin 530. You can spend more on bigger units with color touch screens and other cool functions but you don’t need them to train well.
* Power meter – While you can train based on your rate of perceived exertion (RPE) or heart rate, using a power meter is by far a more effective way to produce results. I explain why in this post.
Most cycling enthusiasts need only spend $350 to $500 for a good power meter that is built into your pedal (reviews and recommendations here) or your crank arm (here). Here again, you can spend more on added functionality but you really don’t need more than a single-sided solution as I explain here.
* Indoor trainer – If you are a true enthusiast, you’ll likely ride 4-6 days a week year-round. For most of us, that means spending a fair amount of time riding indoors. Without changes in terrain and the distractions of cars and traffic lights or the limitations that cold or lousy riding weather can bring, indoor training can be the most time-effective and productive way to train and you’ll need a stationary trainer to do it.
Indoor trainers start at $150-$300 for a set of rollers or fluid trainer where you put your bike and power meter on or in the trainer. At the other end of the price spectrum are smart trainers and smart bikes that can cost several thousand dollars and will give you very precise, effective, and life-like training solutions.
What you actually need will depend on how much time you plan to ride inside, how much refinement you want, and how much money you have to spend. DC Rainmaker does a good job of laying all of this out here.
If you can afford it, my take is that you should plan to spend somewhere between $750 and $1200 for a smart, direct-drive trainer. It will be money well spent if you want to go faster and commit to using it, far more so than a new wheelset or almost any other major purchase you can make.
There’s a lot of technology that goes into these trainers and I would stick with the leading brands Wahoo, Saris, Elite, and Taxc. Finding them in stock can be a big challenge these days but you’ll have the best luck (and support the site) using these links to the trainer category pages at recommended stores Competitive Cyclist and Planet Cyclery in the US and Merlin and Wiggle in the UK and Europe.
TAKE A SPENDING BREAK AND GET EVEN FASTER
There are three more “free” ways to get faster and enjoy your time more on your bike before laying out money for gear and kit.
* Improve your riding technique – How good are you at putting effort into every part of your pedal stroke? How appropriate is your cadence to the terrain you are riding and your own physiology? How steady do you hold it? Are you a quick, agile, smooth bike handler? Do you brake at the right times, corner well, and accelerate out of them? Do you draft and paceline well? Do you use a paceline or your bubble riding partners to manage your energy optimally over a long ride?
If you are an experienced roadie, you likely have established techniques and skills that do all of these things. But ask yourself, are they optimum? Can you try or learn some new things?
If you are a less experienced or skilled cycling enthusiast, there are big opportunities to gain speed and endurance from these techniques. I go into it each of these in more depth and with helpful links here.
* Position yourself better and longer – As I’m sure you are aware, the biggest aero drag on a bike comes from our body position. While most roadies don’t want to ride like triathletes to go faster, we can ride more efficiently with less drag by making a few changes to the position we may naturally take on the bike.
Being conscious of where to put our hands, what angle to hold our forearms, and doing it longer during each ride will allow us to pick up a lot of free speed, especially when we are riding north of 20mph/32kph.
* Drop/hold your weight – Allow me to be direct here. If you lose a few pounds, you will go faster.
It’s kind of crazy how much some of us are willing to spend to save grams on a bike, wheelset, component, etc. before getting serious about dropping some of that extra weight we’ve added around our guts over the years.
I put together a chart showing what it costs and how much time you would save with a 300g lighter wheelset, 4lb lighter bike or 5lb/2.3kg lighter body.
I think you know where this is going. If you are putting the discipline into your training, add it to your eating as well and you’ll drop or at least hold your weight down. It will make you faster.
* Eat and sleep better – Fueling yourself the right way before, during, and after your ride will give you the energy to go faster, keep your power and speed where you want it throughout a ride, and be ready to do it all again the next day.
Similarly, sleeping longer, more consistently, and with less interruption will get you the most out of your rides.
I know. This is Captain Obvious stuff. There’s a ton of research and info out there that shows how to do it and what the payoff is.
But, think about it. Do you follow a plan to fuel your ride? Do you have or try to keep to a consistent sleep schedule?
If you do, good. If not, build a fueling plan and sleeps schedule and commit to them. It will make you faster.
KIT UP FOR SPEED BEFORE SPENDING BIG ON GEAR
Wearing better kit – helmets, clothes, shoes, etc. – can give you nearly as much speed improvement, added endurance, and comfort while putting less of a dent into your budget than a new bike, wheels, components, or some other gear.
A $200 aero road helmet, many that look and vent similarly to a standard road one, can cut 2/3rds of the drag you’ll save from a deeper wheelset that costs 10x more.
Closer fitting bibs and jerseys, when compared to loose-fitting ones, can reduce a similar amount of wind resistance as an aero helmet. A good performing summer bib and jersey together will cost 1.5-2x that of an aero road helmet and you obviously can’t wear it as often as you do the helmet. But, on those days you want to go your fastest and be your most comfortable, these can really improve performance without taking a big dent out of your budget.
And during the cooler fall and early springs months, wearing the right combination of warm, comfortable, and well-fitting clothing will keep you riding and training longer and more effectively before you’re forced to ride inside.
It’s harder to measure the speed or power benefit you get from a great set of road shoes that will set you back $250 to $400. But clearly, a better fitting shoe with a stiffer sole will transfer the power from your legs to the road more efficiently than a loose-fitting one and will extend the time you can comfortably spend pedaling on your bike.
And about those legs. Shave them regularly and you can reduce your drag as much or more than any of the kit savings above.
LOOK 2-3 YEARS INTO YOUR FUTURE BEFORE SPENDING ON GEAR
Remember Cody’s original question – how would you recommend spending [your budget] for optimal quality across different products such as bikes, wheels, components, shoes, helmet, etc.?
We’ve already gotten faster, fitter, and are enjoying our rides more from the training, technique, and kit suggestions above while getting more bang for our bucks than if I’d started by answering his question directly.
Now it’s time to answer the part of his question about bikes, wheels, components, etc. Together, they can provide the biggest benefit but will also cost the most.
Depending on the gear you have now, the amount you can spend over the next 2-3 years, and your willingness to adopt new cycling technology, and specifically road disc brake bikes, the answer will be different.
Here are three budget paths I see based on your answer
* If you already have a road disc bike – Enthusiast level road disc bikes are relatively new. Good endurance models have been around for 3-5 years while a wider range of racing and aero bikes have become available in just the last couple of years. At the same time, the lines between these segments are also blurring in some of the latest models.
If you aren’t feeling the urge or don’t have the budget to buy a new road disc bike, you can move on to improving your performance with a better wheelset than the one that likely came with your bike or that you initially upgraded it with.
My rule of thumb has been to spend about 40%, plus or minus 10%, of the bike’s price on a good wheelset. That will usually get you the full potential you can from the performance built into the bike’s frame.
What good is it to have a fast bike and slow wheels that hold you back? A better wheelset can get the most out of what you spent on the bike and the time you are investing in training and technique.
That means if you own a $5000 road disc bike, you should expect to invest $1500 to $2500 on a set of wheels. I’ve reviewed a lot of road disc wheels across the range of categories I call value-carbon, all-around, aero, and lightweight climbing.
If you aren’t sure which type of wheelset best fits your goals and rider profile, this post will help you get started to choose the right wheelset for you.
While many aren’t ready to convert over from clinchers yet, a $100 pair of tubeless tires on most any modern wheelset can give you better speed, handling, and comfort. You do have to learn some new tricks to install and maintain them but, for my time and money, the performance I get out of them are certainly worth it.
Upgrading your drivetrain components, most notably from a mechanical to electronic groupset, can help you go faster by making your shifts easier and more efficient. Going with an electronic shifting, hydraulic braking groupset on your road disc bike will also reduce your maintenance and make your riding experience more enjoyable.
Making the riding experience more enjoyable is often the biggest draw of electronic shifting. Once you’ve experienced it, it can be hard for some to go back. I have bikes with both mechanical and electronic shifting and while I still feel totally capable and comfortable with mechanical shifting, I have a much better time and feel more dialed-in riding my electronic gruppo.
As with wheelsets, electronic groupsets are sold at different price levels. Unless you are racing, most enthusiasts will be well served with a Shimano Ultegra, SRAM Force, of Campagnolo Chorus level groupset. Unfortunately, they sell for $1200 and up and rate as more of a nice-to-have than need-to-have budget item.
Bikes that already come with hydraulic brakes and mechanical shifters don’t require you to change out the entire groupset to go electronic. Adding the electronic shifters, derailleurs, batteries, etc. to make the conversion will typically cut the cost by a third of what you’d pay for the entire groupset.
* If you want a road disc bike and can afford to buy one – This is a big spend and commitment to your cycling future. There are many performance reasons to go with disc brake bikes – they enable you to ride faster, offer greater versatility, and are safer.
Almost as important, the gear used with road disc bikes such as wheels and components is probably already better than those on rim brake ones and will continue to advance. As fewer new enthusiast-level rim brake bikes are introduced, suppliers are slowing or ending their investment in them.
Critical to getting the right road disc bike or any new bike is getting a good bike fit. For somewhere between $200-$400 for a good fit and any modifications you might need in your stem, handlebars, seat post, saddle, or pedals, you will get the most efficiency from and comfort for your unique anatomy and flexibility. More power and comfort with less chance of injury.
For the same reason, it’s a good idea to update your fit with your existing bike every 2-4 years especially as your fitness, age, lifestyle, comfort, or an injury affect your ability to get as much as you can out of your body on the bike.
The fitting and new bike buying process can be a bit challenging, especially as there are fewer bike shops open and more selection online. This post gives you a guide on how to do it right.
After researching customer satisfaction ratings, bike selection, online support, and return policies of nearly 100 online stores around the world, I’ve recommended six you shop at first for road disc bikes – Competitive Cyclist in the US, Tredz, Rutland Cycling, Cyclestore, and Sigma Sports in the UK, and Bike24 from Germany.
You can also see the selection, compare prices, and buy from over 7,000 road, gravel, cross, mountain, electric, commuter, and kids bikes and frames from some of these and others I also recommend in my Know’s Shop where I’ve aggregated the inventory and linked you to the stores selling these bikes.
Once you have a new road disc bike, the same recommendations about wheelset and component spending priorities I laid out in the section above apply here.
* If you have a rim brake bike and plan to keep using it – The number of enthusiasts who ride rim brake bikes outnumbers those riding disc ones. It could be another 5-10 years before this “installed base” of rim brake bikes is surpassed by those that have bought new disc brake ones.
While you’ll clearly save money staying with your rim brake bike, you’ll also miss out on the greater performance improvement coming from investments cycling companies have and will put into making better road disc bikes, wheels, and components.
That includes bikes that are more aero, responsive, and lighter, wheels and tires that are wider, more comfortable, handle better, and roll faster, and groupsets that give you greater range, better braking, and require less maintenance.
The development of rim brake bikes and gear appears to have slowed to a trickle. Some major bike, wheelset, and component suppliers are no longer introducing new products for rim brake bikes and others have stopped selling them altogether.
That said, there are still many good products to choose from that will help you go faster, longer, and enjoy yourself more by upgrading what you may have now with better rim brake wheels (alloy, value-carbon, all-around, aero, lightweight climbing), tubeless tires, and electronic groupsets at roughly the same price levels I described in the sections above for their disc brake siblings.
CONSIDER A RANGE OF OUTLETS FOR BUYING AND SELLING GEAR
While local bike shops continue to play an important role in serving our product and service needs, shopping at an online bike store can save you time and money and provide the kind of product selection, delivery speed, and user experience that many local bike shops can’t compete with.
Of the nearly 100 stores I track, I rank Competitive Cyclist, Merlin Cycles, Tredz Limited, Power Meter City, and Tweeks Cycles as the best online bike stores for road cycling enthusiasts based on their prices, selection, customer satisfaction, and support.
Buying a used bike, wheelset, or other gear either from a cycling friend or online marketplace is always an option if you are working with a tight budget and don’t need that new gear adrenaline to motivate your performance.
The Pro’s Closet is gaining a foothold with cyclists in the US by selling a range of pre-owned bikes and wheelsets that they inspect, service, and certify before reselling.
And you can also find good value gear on eBay if you know what you are looking for. I’ve also had good success selling gear on eBay that I’ve bought to test for reviews. If you’re looking for that N+1 bike or event-specific wheelset, don’t miss the opportunity to backfill your budget a bit by selling what you no longer ride and that may be taking up space in your bike storage area.
* * * * *
Thanks for reading. Please let me know what you think of anything I’ve written or ask any questions you might have in the comment section below.
If you’ve gotten some value from this post or any of the reviews or comments on the site and want to keep new content like this coming, click on the links and buy at the stores they take you to, some of which may pay us a small fee when you do. You will save money and time while supporting the creation of independent and in-depth gear reviews at the same time.
If you’d like to stay connected, use the popup form to get notified when new posts come out and click on the icons at the top or the links just below to follow us on Twitter, Facebook, Instagram, and RSS.
Thanks and enjoy your riding safely!
First published on October 24, 2020. Date of the most recent major update shown at the top of the post.